Magda Woods is a consultant, entrepreneur, and AI strategist with over a decade of experience at the intersection of data, AI, and publishing. She founded AndTheRobots, advising media and publishing businesses on how to build commercial value from AI, including leading GOV.UK's first generative AI initiative and supporting organisations from the BBC to The Economist.

Before founding AndTheRobots, Magda built and commercialised AI products from the ground up, co-founding two AI startups, leading data science teams at Future plc and The Telegraph, and translating complex technical capabilities into products.

She has a track record in commercializing technical propositions. At the PPA Festival, Magda is presenting original research commissioned by the PPA into how publishers can protect and monetise their content in the age of LLMs, covering licensing deals, copyright strategy, collective action, and the emerging economics of AI-driven traffic loss.