Ina is the Head of Community Partner Management for EMEA at YouTube, bringing 15+ years of experience driving growth in the creator economy. She leads the teams responsible for the success of thousands of creators—from up-and-coming talent to some of the platform's biggest stars. Ina has played a key role in scaling ecosystem-defining formats like YouTube Shorts, Live, and Gaming, and helps creators navigate emerging tech trends like AI. A truly global leader with an MBA and a Diploma in International Business, Ina speaks five languages, has lived in six countries, and balances her career with raising three young kids.