Leveraging the data in your business to drive revenue
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Audience
Comm Commercial
G Growth
Rev Revenue
B2B B2B
Mark Marketing
Dat Data
B2B companies possess so much valuable data that can be productised and transformed into new or expanded revenue streams.
The session will explore strategies and case studies from publishers who are monetising data, expanding their audiences, and creating new revenue opportunities.
What you will takeaway from this session:
Walk away with practical ideas on how to create data-based products backed by audience insights, whether adding to existing subscription relationships or finding new customers.
Speakers