Robbie Kellman Baxter helps companies leverage subscription pricing, digital communities, and freemium models to build deeper relationships with customers. 

Over the past 21 years, she has worked with over 100 organizations in over 20 industries like the National Basketball Association, Hagerty, The Wall Street Journal, Microsoft, and Ingram Micro.  As a keynote speaker, she has presented globally at major conferences, association meetings, trade shows and elite universities as well as to private audiences at many of the world's most well-known companies.

She hosts the podcast, “Subscription Stories,” where she sits down with business leaders to discuss how they’re using subscription pricing and membership models to redefine the biggest industries and generate predictable recurring revenue. Robbie has also developed and taught nine video courses for LinkedIn Learning on business topics ranging from innovation to customer success and membership.

Her first book, “The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue,” anticipated and defined the massive transformation from ownership to membership and the rise of subscription pricing. It was named a top 10 marketing book of all time by BookAuthority. Her second book, “The Forever Transaction,” takes readers through every step of the subscription business process – from initial start-up or testing of a new model to scaling the operation for long-term growth and sustainability.

Prior to launching Peninsula Strategies, Robbie was a strategy consultant at Booz-Allen & Hamilton, a New York City Urban Fellow, and a Silicon Valley product marketer. She received her MBA from the Stanford Graduate School of Business and graduated with honors from Harvard College. 

You can find more about Robbie on her website https://robbiekellmanbaxter.com/ Additional goodies for your audience are available here: https://robbiekellmanbaxter.com/audience

Alan Rusbridger (@arusbridger) is editor of Prospect and former editor of the Guardian, a position he held for 20 years. During his time at the Guardian he oversaw the publication of many ground-breaking stories including the NSA leaks by whistle-blower, Edward Snowden, the Wikileaks documents, the News of the World phone hacking scandal and many challenges to press freedom. The Guardian was co-awarded a Pulitzer prize for the Edward Snowden story. He is a member of Facebook’s oversight board and is chair of the Reuters Institute for Journalism.

Chanté is a writer, award-winning Guardian podcast presenter and digital content producer.

A versatile journalist, Chante frequently writes for a variety of publications, with her work ranging from celebrity interviews to cultural commentary and first-person reportage.

She is also well-versed in production, script writing for Netflix’s Legacy of Top Boy documentary and story producing for Bumble’s Black Love Series as well as Chivas Regal’s Series The Rise with Stefflon Don, Headie One and Dexta Daps.

Chanté presented Channel 4’s How Not To Be Racist for two seasons, landing her an Edinburgh TV Fest Ones to Watch nomination. She also hosted Channel 4’s stand-alone Snapchat series House of Horoscopes.

A skilled public speaker, she regularly gives keynote speeches and hosts panel discussions and live events. She has collaborated with brands such as Bumble, Adidas, Spotify and YouTube as a content producer.

She is currently writing for her first book A Quick Ting On: The Black British Power Movement, due out in October 2025.

Brian Morrissey is the founder of The Rebooting, a publication focused on the methods of building sustainable media businesses. For nearly a decade, he was the president and editor-in-chief of Digiday Media, a vertical media company that has titles covering media and marketing (Digiday), fashion and beauty (Glossy) and retail (Modern Retail).

At Digiday, he was responsible for all editorial across the brands, memberships, product, events programming and design. Prior to joining Digiday in 2011, he was digital editor at Adweek for six years. He’s spent two decades in digital media.

Deborah is an award-winning digital and print editor, with over twenty years experience in publishing. She has spent the last five years editing UK Glamour and directing its hugely successful transition from a print to a digital-first brand. She was recently promoted to European Editorial Director of Glamour, now directing a digital-first focus for Spanish and German Glamours, as well as the U.K.

Prior to this, she spent six years working on a broad range of digital projects helping tech start-ups, apps, and established brands develop and implement their content, social, and influencer strategies. She began her formative career in glossy women's magazines, working for Cosmopolitan, editing the women’s section of the Daily Mail, and working on the launch of GLAMOUR as Entertainment and Associate Editor.She also edited Condé Nast Brides and Easy Living.

She speaks regularly on digital transformation and the challenges facing working mothers

As Chief Executive Officer, Katie Vanneck-Smith has overall management responsibility for leading premium content and experience business, Hearst UK.

Katie has a wealth of experience innovating in the media industry, having worked for both large-scale corporations and more recently launching a successful startup.

Katie joined Hearst UK in December 2022 from Tortoise Media, a global media outlet that she co-founded in 2018. Prior to that, she was President and Chief Customer Officer of Dow Jones, where she helped build and lead The Wall Street Journal’s successful online membership-based business.

Katie has also held senior roles at The Telegraph Media Group and The Times. As Chief Marketing Officer at The Times, Katie led the architecture of the newspaper’s early move to paid digital subscriptions and was responsible for creating the UK’s first news membership brand, Times+. Katie also oversaw the company’s events programmes, including both The Wall Street Journal CEO Council and The Times CEO Summit.

Katja Eggert is the Head of Strategic Development at Immediate Media, a role she has held since January 2023. Based in London, she joined Immediate in 2020 after completing the Graduate Programme at its parent company, Hubert Burda Media. Katja holds a Master’s in Strategic Marketing from Imperial College Business School and has experience working at Sony Pictures, HelloFresh, Arla, and a media start-up.

In her current role, Katja focuses on developing new business models, exploring emerging opportunities like Generative AI, and contributing to mergers, acquisitions, and company strategy. She also leads collaborative projects across Burda and keeps the team informed on industry trends.

Recognizing the transformative potential of Generative AI, Katja organized an AI Immersion Day to educate and inspire employees. This initiative aimed to empower teams to embrace the technology, reflecting Immediate Media’s culture of learning and innovation.

In 2018, Robin, joined emap as Managing Director of the CONE Division, home to emap's construction, engineering and public sector brands.

Chioma Nnadi was named head of editorial content for British Vogue in September 2023. She began her career on the features desk of the Evening Standard Magazine in London before moving to New York to write for Trace, an independent style magazine. She went on to work as the style director at Fader, covering fashion through the lens of music.

In 2010, she joined Vogue as a fashion writer, and in 2014 she took on a digital role, Fashion News Director for Vogue.com, where she worked on the relaunch of the site and oversaw the fashion news team. In September of 2020, Nnadi was appointed Editor of Vogue.com and Global Network Lead where she oversaw the digital team and editorial content for the site. She also serves as the co-host for the Vogue podcast, The Run-Through.

As Head of Diversity and Belonging, Richie’s role sits central to the heart of Hearst UK. He is responsible for leading the company’s five-year D&B strategy, advising on content and consulting on campaigns across its 20 brands. He works with all areas of the business to build a sense of true belonging and foster a culture in which everyone feels heard.

With 20 years of experience across diversity and community focuses, Richie started his career at the 1990 Trust, a racial equality organisation. He later moved into the probation service where he led community interventions, specialising in domestic abuse and high-risk offences, before becoming Diversity and Inclusion Business Partner covering London and Thames Valley.

Richie has also worked with and consulted for a variety of organisations and brands, including Lush, Channel 4, Twitter, TalkRadio and BET. Richie also hosts a live radio show on BBC 1Xtra called 1Xtra Talks every Sunday from 9-10 pm, the only Black-focused talk show on national radio. The show looks at various serious and fun topics through a Black lens, and in his own words: “It's constantly showing me that when you think you know a subject, adding a new lens to it will reveal a new nuance you never thought possible and never knew existed”.

Elizabeth Day is an award-winning author and broadcaster.

Her chart-topping podcast, How To Fail With Elizabeth Day, is a celebration of all of the things that haven’t gone right. Every week, in a one-on-one interview, a guest discusses what they have learned from failure. Previous guests of How to Fail include Phoebe Waller-Bridge, Malcolm Gladwell, Stanley Tucci, Jamie Dornan, Gloria Steinem, Chimamanda Ngozi Adichie, Andrew Scott, Adam Buxton and Bernadine Evaristo.

Professor Lucy Kueng is an expert on strategy, innovation and leadership and focuses on successful responses to the challenges of digitalization. She is Senior Visiting Research Fellow at the Reuters Institute, Oxford University and Non-Executive Board Member of the NZZ Media Group and formerly of SRG and VIZRT.

Lucy works with leading companies worldwide including the BBC, CNN, Schibsted, NRK, Google and Meta. She keynotes frequently at international conferences and is the author of numerous books including Hearts and Minds: Harnessing Leadership, Culture and Talent to Really Go Digital, Going Digital, Innovators in Digital News, Strategic Management in the Media, and Inside the BBC and CNN.

She holds a PhD and Habilitation from the University of St Gallen and an MBA from City Business School/Ashridge.

Jo Hamilton was one of more than 700 Royal Mail sub-postmasters wrongfully prosecuted between 2000 and 2014, in relation to the Horizon scandal. Her conviction was quashed in 2021. Her story was featured in the recent ITV drama, Mr Bates vs The Post Office.

Amanda's experience spans publishing, digital media, membership events, conferences, and exhibitions. She led a management buy-out of Faversham House in 2010 and subsequently bought out her private equity partners a few years layer. With her fellow directors, she has been responsible for repositioning the company as an omni-channel digital intelligence business building on the company's strong brands in utilities, sustainability, and visual communications. 

Joshi Herrmann founded Mill Media during Covid-19 to give Greater Manchester a different kind of news coverage. He has worked as a journalist for a decade, including reporting for The Times, The Guardian, The Independent, The Telegraph and The Evening Standard. Now Mill Media have a team of three staff journalists in the office and a brilliant network of freelance contributors, including some of the best writers in the North.

Lisa Smosarski is the award-winning Editorial Director of Stylist. As well as engaging over 5 million women editorially through the magazine, website, social media and events each month, Lisa is a board director at The Stylist Group.

Lisa also writes Stylist’s career-focused How To Work column and companion email and hosts the Stylist Network event series. Prior to Stylist, Lisa edited more!, bliss and Smash Hits.

Stuart has over 25 years experience in B2C media with a track record of building and monetising digital audiences in verticals such as Automotive, TV & Entertainment, Leisure and Lifestyle, parenting and Food.

He was most recently at Future where he led teams responsible for organic search, email and CRM, performance marketing and audience data across brands such as The Week, TechRadar, Marie Claire, and GoCompare.com and with a monthly reach of more than 300m users.

Jess Phillips is a Labour Party politician, currently representing Birmingham Yardley in the British Parliament. Brought up in the left-wing belief system, her early ambition was to become a Prime Minister. At the age of fourteen, she received her Labour Party membership card and at sixteen started taking part in election campaign, marching beside her parents in different rallies.

However, she was never a blind follower and gave up her party membership at the age of twenty-four in protest against war in Iraq. Five year later, she rejoined the party, concurrently working with Women's Aid Federation of England, offering support to victims of domestic and sexual violence, child sexual exploitation and human trafficking.

At the age of thirty-four, she entered the House of Commons on Labor Party ticket, serving as a Member of Parliament for Birmingham Yardley since then.

Bryan Glick is the editor in chief of Computer Weekly, one of Europe’s leading business technology publications, where he leads an international team of 30 journalists writing in five languages across six countries.

He is also vice-president of international editorial for Computer Weekly’s publisher, TechTarget, where he is part of the team leading the company’s European and Asia-Pacific expansion plans.

Bryan is a regular contributor to TV and radio broadcasters on technology issues, including appearances on many of the leading news and current affairs programmes.

Carola is Managing Director of FT Specialist Europe and responsible for the leadership, strategy and commercial success of 9 market-leading specialist audience brands including The Banker, Banking Risk & Regulation, Professional Wealth Management, Investors’ Chronicle, FT Adviser, Sustainable Views, MandateWire and the FDI Intelligence portfolio of brands.

A digital and subscription specialist, Carola previously worked for other publishers including The Spectator, EMAP and The Economist, as well as for Jellyfish, the digital marketing and digital transformation agency. She regularly judges publishing industry awards and is Chair of Trustees of the Association of Circulation Executives.

Laura has been in media for over 25 years now across Bauer, BBC & Hearst for the last 13 years as Head of Accreditation at the Good Housekeeping Institute. She is involved in everything at the GHI and lead a talented team of sales people, focused on helping clients boost product sales through endorsements. She is passionate about inclusivity in the workplace and has been involved in the work that Hearst is doing in this space since it's inception in the business.

Christine has been the Member of Parliament for Edinburgh West since 2017 and is the Liberal Democrat Spokesperson for Scotland, Women and Equalities and the Cabinet Office.

Before entering politics, Christine was an Edinburgh based journalist and broadcaster. She has written for the Scotsman, worked for the BBC and was editor of the Press Association in Scotland.

Christine taught both post and undergraduate students at the University of the West of Scotland, having previously run the postgraduate practical journalism course at the Scottish Centre for Journalism Studies.

Bruce formerly ran Twitter's business in Europe, Middle East & Africa responsible for the development of Twitter in three continents. He is now a writer/consultant on better working published in Harvard Business Review, Wall Street Journal, Washington Post, Wired, The Guardian, The Daily Telegraph and more.

He runs the top business podcast, Eat Sleep Work Repeat. His first book - about improving work & work culture - was a Sunday Times #1 bestseller (it has been translated into 14 languages). His 2nd book Fortitude was described as the ‘best business book of the year’ by the Financial Times.

Seema has over two decades of media research experience encompassing both qualitative and quantitative methodologies. Having worked in publishing for the majority of her career she has specialised in working with commercial, marketing, subscription and editorial teams.

Seema has a passion for building bespoke research functions within organisations focusing on commercial outputs, an area that is constantly evolving.

Currently, at The Economist, she leads the consumer research team focusing on growth, retention and product development. Previously she led research teams at Future Plc and Dennis Publishing.

Sajeeda Merali joined the PPA as CEO in 2021, with an agenda to transform the way the PPA represents and supports its 300+ UK multi-media business members, consumer magazine publishers, business-to-business data and information providers, customer magazine publishers and smaller independents.

A strategic leader with 20 years’ experience in the publishing industry, Sajeeda has held senior positions with both B2B and consumer-facing organisations, with extensive experience in change management and strategy development.

She joined the PPA from the New Statesman Media Group, where she was Chief Revenue Officer responsible for identifying high-value digital opportunities and launching commercial strategy for new brands in highly competitive markets.

Hannah Williams is MD Digital Content for Immediate Media. She is responsible for digital content strategy and implementation across the company’s plethora of market-leading brands. Hannah is a Webby-award winning digital strategist and has been delivering world class content for companies including the Financial Times, BBC, and Channel 4, for the last 20 years. She is passionate about connecting digital audiences with quality content in ways that empower and enrich their daily lives.

Katrina Broster, Marketing Performance & Technology Director at the Financial Times, has leveraged her extensive experience in the media and publishing industry, including roles at The Telegraph, The Independent, and Future PLC. She's a subscription enthusiast known for her innovative audience-first acquisition strategies. Katrina excels in optimising marketing effectiveness by harnessing evolving technologies and data management practices, while leading digital transformations as we approach the post-cookie era.

Gideon Spanier has been UK editor-in-chief of Campaign since 2020, after joining as head of media in 2015 to cover media owners, agencies and brands. He previously worked as a business journalist for the London Evening Standard, The Times and The Independent and started his career at CNN in London.

Rachel is Labour’s candidate to be the MP for Cities of London and Westminster, one of Labour’s target seats for the General Election in 2024. Rachel was first elected to represent Londoners in 2014. She became Deputy Mayor in Tower Hamlets in 2018 where she led programmes of housing delivery, climate action and public health initiatives to encourage vaccine take up and reduce isolation during the pandemic.

Before being elected, Rachel worked in Local, Regional and National Government, as a policy advisor in Gordon Brown’s Treasury, delivering new homes and economic development, supporting homeless households across London and at the City of London Corporation delivering small business support, employment and skills programmes.

Dino Myers-Lamptey is the Founder of The Barber Shop, a strategy-led creative company that solves business problems through data, distribution, and disruptive ideas. They work with purpose-driven businesses to enrich culture through pleasure. Their clients include Sky, Triumph, Mayo Clinics, and Parkinson's UK. Dino is Co-Chair of CAN (Conscious Advertising Network), an NED for MGOMD, and a board member of the UK Effies, Marketing Society, and Brixton Finishing School.

In 2023, Dino was recognised as a Top 10 Media Planner, an industry 40 over 40, an industry 40 over 40, a Marketing Society Fellow and was added to the Campaign A-list in 2024. Dino is also a founding member of MEFA and recently founded Diverse Speakers.

Paul Doyle has over 20 years of experience in the media industry, specialising in video production and content strategy. At Immediate Media, Paul oversees the strategic direction of video output, managing content creation, production, engagement, distribution, and monetization for platform brands. Immediate’s portfolio includes Good Food, Radio Times, and BBC Gardeners’ World. Previously at TikTok, he led content strategy and development, localising content for the UK and four main European markets.

Prior to this, Paul was a Producer and Director at media companies including the BBC, Sky, and RTÉ and ITV working across News, Current Affairs, Sport and Light Entertainment while also launching various formats for broadcast and digital platforms including? Paul has also worked specifically around digital misinformation and promoting digital content integrity through strategic initiatives with international media companies, tech firms, NGOs, and non for profits.

Most recently Natasha came up with the idea for and is an Executive Producer on the drama Mr Bates vs The Post Office, as well as the accompanying documentary Mr Bates vs The Post Office: The Real Story, both for ITV1.

She spent 8 years in the BBC's Science and Business units, cutting her directorial teeth on the Bafta award-winning series of Back to the Floor.

Natasha set up Little Gem ten years ago with Ben Gale. Little Gem made the critically acclaimed documentary series This is Our Family for Sky One, which followed four very different British families over three years. Other recent commissions include the BBC documentaries Paul Merson: Football, Gambling and Me, and Emily Atack: Asking For It? in which the actress explores her own experience of online sexual harassment.

Cornelius founded Merit in 2004 after already building an impressive resume in technology and software. Con oversees the team in India and is focused on developing talent and leadership, monitoring customer delivery and exploring new ways of delivering exceptional results to Merit’s clients.

Nina completed a BSC (Hons) Psychology Degree in Liverpool before undertaking a career in the media industry over 25 years ago. Nina joined New Scientist Media Company as CEO in October 2018, Nina’s experience spans publishing, digital media, and events. Nina has a notable track record in business turnaround and driving transformational growth, she is particularly skilled in digital NPD and recurring revenues. Prior to joining New Scientist, Nina worked at UBM, where her most recent role was Chief Commercial Officer for EMEA.

Tom is an experienced writer, interviewer, and editor and has worked in newspapers and magazines for 20 years. Previously, he was the Radio Times Executive Editor since 2012, after joining the title in 2007.

He also edits and publishes the award-winning magazine, Rakesprogress. Aimed at the new generation of plant lovers, the title looks at the art of gardens, plants, and flowers through the prism of art, fashion, and design.

Mel is an interim Chief Product Officer and Media Artist. She is a product and technology leader with creative DNA launching digital products across converging worlds - storytelling and commerce. Professionally, Mel leads major digital transformation programmes, reimagining digital customer experiences to reach the widest global audience with inspiration and delight.

In her previous role, she was VP Consumer Product at Condé Nast. She led the digital portfolio across nine brands in 11 markets: Vogue, GQ, Condé Nast Traveller, Architectural Digest, House + Garden, World of Interiors, Allure, SELF, and Glamour.

She was also responsible for the e-Commerce Platform - Retail Media, Storefront, and Affiliate. In her role, she reimagined the Met Gala and Vogue World as a digital livestream experiences, launched Vogue’s new Storefront, Architectural Digest Designer Directory, and Condé Nast Travelers website and booking platform.

Abi Spooner is Strategy Partner at Atlas, specialising in customer behavioural data analysis, forecasting and strategic planning, alongside delivering specialist subscriptions marketing training.

Abi worked as Customer Strategy Officer at Dennis and Future, and Chief Customer Officer at Dennis, where she created profitable customer-first strategies to drive acquisition, efficiency and yield across The Week globally. She also launched and grew The Week Junior UK and US as well as driving strategy for over 120 brands.

A highly skilled data storyteller, Abi makes complex analysis accessible and understood, from the board room to marketing teams and the wider business. She is at her happiest creating LTV models and believes creativity really can (and probably should) start with a spreadsheet.

Kerin kicked off in magazines in late 1995 working for Felix Dennis on the just-launched The Week, where he ran the business side of the magazine – particularly focussed on subscription growth. He launched MoneyWeek in 2001, and then ran Felix’s consumer magazines – including Maxim and its overseas expansion to become the world's best selling mens lifestyle magazine, plus Viz, Men’s Fitness, Bizarre and other fun things. The Week US launched 2001 and continues to this day. The Week became Britain’s fastest news growing magazine, recording 19 consecutive ABC increases and was the UK's best selling news magazine. Kerin launched The Week Junior in 2015, the UK’s largest children’s magazine and followed up with a US edition in 2020.

In October 2022 he founded Atlas, a strategic consultancy to help media clients grow their recurring revenue businesses; is clients include The Guardian, Haymarket, Google and The New Scientist. Atlas operates in the UK and US.

Polly Vernon is an award-winning journalist and an author. Over the last 25 years, she’s worked as a columnist, interviewer and features writer on everything from Vogue to The Guardian; she’s interviewed everyone from Donald Trump (in Trump Tower), to Harry Styles (up the Gherkin). Over the last decade, she’s worked exclusively for Grazia magazine and The Times; she’s won multiple awards for her column in Grazia – she is the current holder of BSME’s Columnist of the Year, which she won for a second time in November 2023, and was Highly Commended for her Saturday Times interviews at the 2019 British Press Awards.

In 2015 she published her first book, Hot Feminist, which both caused controversy, and earned critical plaudits.

She is currently working on a new book about the workings of the female body due for publication in 2025.

Sean joined Immediate in 2021 as Platforms CEO, with responsibility for Immediate’s digital businesses; including its market-leading gardening and food brands, award-winning podcast portfolio and Immediate’s Product & Tech, Audience Development, eCommerce and Affiliates teams.

He has overseen the scaled growth of Immediate’s digital subscriptions business, with the launch of premium paid-for digital products in Food, History and Gardening, and the acquisition of Nutracheck, the UK’s leading subscription-based weight management and dietary improvement platform.

Immediate now has over 500,000 digital subscribers and is the UK’s leading media publisher for subscriptions with more than 1.4m subscribers across digital and print.

With over 20 years’ experience in senior leadership positions, Sean’s previous roles include CEO of Direct Ferries, Chief Digital & Marketing Officer of Travelex and MD International at eHarmony, as well as other senior general management and marketing roles at Google and various start-ups.

John has over 30 years experience in B2B Media. John has a wealth of experience in paywalls and meters, lead generation, ABM, online and hybrid events and content strategies, ad and martech, and continuous payment models.

He has been the Chief Digital Officer at William Reed since June 2020 and is responsible for driving digital transformation across the business. Previously, John was Managing Director of Sloop Media, Chief Digital Officer (CDO) at Infopro Digital and Incisive Media.

Kendal brings Emotional Intelligence (EQ) - the most underrated and undervalued skill of women – into AI.

She is a behavioural scientist - both a clinical psychologist and a business psychologist and the CEO and co-founder of Untapped AI - with 10 years of experience using the EQ of women alongside AI to provide psychological support within financial services (JPMorgan Chase), professional services (Accenture) and utility companies (PG&E).

Her latest AI-only product Bea* found on the ChatGPT store is the world's most emotionally intelligent chatbot - built on the EQ of over 5,000 women.

Kendal is a mum who has brought up 5 children on her own and why she is so dedicated to raising the value of the EQ of women.

After a successful career in the leadership of corporate organizations, since 20005 Clive has been working as a leadership and high-performance coach on both at national and international basis. The scope of his work has included Leadership and Top Teams development. Throughout this period, he has committed himself to the study and delivery of neuroscience insights and how they may be applied within high performance environments. This has included business, sport, and charity organisations. Clive has been a keynote speaker at a conferences across Europe, Asia and North America. He Is also a published author of a number of books, including The Neuro Edge and The Quantum Way. He is currently joint-owner of the coaching business, Male Sense Ltd and Head of Neuroscience at The Happiness Index.

Alex’s career started in 2018 as an assistant in the Print Team at PHD. Six years later, Alex is now a Print and Audio Manager working across brands such as Sainsburys/Argos Group, Volkswagen Group, and more.

Beth brings nearly a decade of experience in the publishing sector, managing subscription models and growth strategies for multiple news brands, including The Independent, Future PLC and now the Financial Times. As Head of Marketing Effectiveness she is responsible for tying together marketing strategies and marketing technologies to both protect and propel the FT to achieve its growth ambitions.

A subscriptions specialist, Beth uses her expertise in change management to support and drive forward transformational acquisition strategies in an ever more complex landscape, leveraging data and technology to meet the evolving needs of readers

Jonathon is a Senior Director in the London office at Simon-Kucher. He specialises in helping B2C media companies with significant subscriber files make the transition from volume / advertising revenue primacy towards a higher focus on subscription revenue. This involves a holistic approach to driving truly incremental and sustainable revenue growth through pricing and packaging across the entire subscriber ecosystem, from prospects through to trialist, subscribers, and lapsed.

Magda Woods is the co-founder and CEO of flare data, an AI startup. As a serial entrepreneur, her first tech venture, Waive, was acquired by Future plc in 2022. Previously, she served as the Managing Director for Data at Global Data Media and has a track record of managing multi-million dollar investments in AI technologies. Her leadership has been instrumental in driving digital transformation in large-scale newsrooms within both public and private sectors, including BBC, The Telegraph, Channel 4, and New Statesman. She contributes as a member of the Data Science Committee for the Royal Statistical Society in London. She is an engineer and computer scientist from trade and most recently graduated executive MBA at the Bayes Business School.

Greg is a Partner at Simon-Kucher, a growth-focused management consultancy, and has conducted more than 80 projects across the UK, Europe, the Middle East and the USA. Greg's clients include consumer subscriptions, traditional media players, consumer internet, content businesses and consumer product companies. Greg’s consulting activities primarily focus on pricing and sales optimisation, customer segmentation, promotional effectiveness, revenue model re-design, portfolio optimisation and the development of actionable and implementable strategic solutions for market leading organizations.

Simone is group event director for the Emerald and Indigo divisions at emap, part of the Metropolis Group, where she is responsible for event strategy, marketing, operations, content and delegate sales teams. Simone has 25 years’ experience in B2B media across a wide variety of sectors. Previously MD events at Incisive Media for 22 years, Simone is a committed leader and advocate on diversity and sustainability issues.

Rachel began her media career in the Publishing team at Manning Gottlieb, before joining Goodstuff in 2022, now Publishing Director. With experience in print, digital and partnership activity across a very varied pool of clients, the exposure lends itself well, enabling her to sit across all clients within Goodstuff. She is passionate about print and enjoys planning with a creative flare. Rachel continues to plan with the client's best interest, driving maximum value and maintaining strong levels of investment.

Maliha Shoaib is a reporter at Vogue Business, covering diversity and inclusion, sustainability, social impact and luxury fashion news. She's a member of the PPA Next Gen Board and was the winner of the inaugural Vogue Business Talent Competition. Maliha has a degree in English and World Philosophies from the School of Oriental and African Studies, University of London, where she specialised in postcolonialism and cross-cultural analysis.

Madeleine is Co-founder and Editor in chief of The Audiencers, the B2B media for digital publishing professionals covering everything digital reader revenue, and Head of International at Poool, the Membership & Subscription Suite. Having worked with publishers around the world, supporting them in their subscription, registration and retention strategies, Madeleine has gained a wide view of the industry and the operations needed to succeed.

Jim Bilton is the Managing Director of media consultancy, Wessenden Marketing, and specialist research agency, Brandlab. Wessenden publishes a range of reports, including the mediafutures benchmarking project and the audience newsletter, wessendenbriefing. ~

Before setting up Wessenden Marketing in 1992, Jim worked in a variety of roles in the media industry, covering sales, marketing, business planning, retail distribution & logistics, direct marketing, market research and general management. Wessenden’s clients include major companies within the media, logistics, retailing, direct marketing and merchant banking sectors in the UK, Europe, Australia and USA.

He has sat on various committees of the PPA and has written for a number of publications including the Financial Times, The Guardian, Campaign, Media Week, Admap, Retail Newsagent, InPublishing, Marketing Week, World Press Journal, as well as being interviewed on radio and TV.

Melissa Chapman is Chief Executive Officer at Jungle Creations & The Wild by Jungle, setting the overall business vision, driving business growth and ensuring successful delivery of the business strategy. Melissa was previously Chief Content and Brand Officer at Jungle, where she was guardian of the company’s creative vision and was able to scale Jungle’s media brand audiences from 1 million followers to over 140 million followers, launching new brands and new revenue streams in multiple territories.

Melissa has been honoured by several prestigious industry bodies, including being featured in Ad Age’s Women to Watch, Management Today’s ‘35 Under 35 - Women in Business’, The Drum’s 50 Under 30, Talking Influence’s Influencer 50 and being named ‘Publishing Executive of the Year' at the Digiday Media Awards Europe.

In July 2022, I transitioned from a career in professional dance and took on a role in media. I’m currently embracing the role of Account Manager on the Boots retail account, with a focus on Comms Planning and Print. Over the last 18-months, I have chaired the EM Friday Breakfast Club, uniting Planners and Media Owners to exchange industry insights and cultivate a community that thrives on innovation.

Andrea has edited, written and reported for a range of media brands over her 20 year career including The Sunday Times, The Guardian, The Daily Mail, Channel 4, Glamour and Grazia. Andrea sits on the committee of the $ British Society of Magazine Editors$ where she acts as Vice Chair and looks after Diversity and Inclusion and was named by "We are the City" as one of the UKs top 50 trailblazers for her work on championing gender equality.

Andrea is a regular speaker on topics including digital online safety, women's empowerment, sustainability and diversity and mentors young women from under represented communities trying to break into the media industry.

Catrin Shi is Insurance Insider’s Editor-In-Chief and co-founder of the publication’s award-winning diversity and inclusion campaign, Insider Progress. A graduate in modern languages, Catrin has been working as a journalist for 12 years, the last nine of which have been focused on the (re)insurance industry.

She trained to become a journalist as a postgraduate at the Cardiff University School of Journalism. Catrin cut her teeth at various regional newspapers before starting out as a financial journalist at SNL Financial (now S&P Global Market Intelligence) in 2012, where she developed and launched the firm’s European insurance news product.

She joined Insurance Insider in 2015 and became Editor-in-Chief in 2022, overseeing editorial strategy across the three titles in the Insurance Insider group. She has picked up a number of trade journalism awards for her work, including BIBA’s Best Investigative Journalism award and WTW’s Features Journalist of the Year in 2023.

Peter Cooke serves as Sales Director, Europe at Vindicia. With over 30 years’ experience, he is responsible for all sales and business development activities throughout Europe for Vindicia’s subscription management and retention SaaS solutions. Prior to Vindicia, Peter was Account Director for Oracle. He has also served in sales and business development positions at Portal Software and Amdocs. Peter holds a BSc degree in Electronics with Computer Science from Swansea University and an Masters degree in Digital Electronics from King’s College London.

Torie Hart is Communities Manager at the Mark Allen Group, a B2B media and events company. Torie oversees six B2B communities in different markets of which three were new launches. Torie won a PPA Next Gen Award in 2023 for her work on digital communities and also sits on the Customer Advisory Board for Zapnito, a community SaaS provider.

Michael Brunt Co-founder, HBM Advisory Michael is a marketing and customer strategist, NED and board advisor. He was formerly General Manager of Times Newspapers Ltd, with responsibility for the financial performance and for setting and implementing strategies for long-term cross-platform growth. Prior to that he was publisher and COO of The Economist and has served on the board of two publishing industry trade associations, PPA (UK) and MPA (USA).

Three years ago, Michael co-founded HBM Advisory, which helps content businesses around the world to unlock their digital potential. More recently, Michael set up ContentReview.ai, which combines advanced statistical analysis with the latest generation of AI to help publishers build content strategies that support growth goals.

Ross Wilmot, Head of Consumer Marketing for The Independent, is a senior marketing leader with almost 20 years’ experience in devising and executing innovative strategies that help media businesses grow reader revenue. His approach is built on an extensive knowledge of the subscription lifecycle, data-informed decision making, continual test and learn optimisation of key journeys, and cross-team alignment behind a north-star goal.

John Innes Executive Director, Think Think is the UK’s leading membership publisher creating digital content, print magazines, podcasts and virtual events on behalf of more than 50 organisations including the National Trust for Scotland, Historic Scotland, CAMRA, The Arts Society, Royal Photographic Society, Whale and Dolphin Conservation and Chartered Management Institute and the Association of Project Managers.

Before joining Think John worked in traditional consumer publishing on titles including Sight & Sound, Viz, Fortean Times and Gardens Illustrated.

Adam Clyne is a renowned leader in the digital space with over two decades of experience and is currently CEO of social media and influencer marketing agency Coolr, which he founded independently in 2017.

Before Coolr, Adam was the COO of LADbible Group and Head of Digital for the public relations firm Weber Shandwick. Adam has taken three agencies to be EMEA Digital Agency of the Year and recently won ‘CEO of the Year’ at The Drum Awards For Agency Business and ‘Leader of the Year’ at The Drum awards for Social Media.

Coolr currently has 90+ employees with offices in the UK and US and clients including Lidl, Samsung, Deliveroo and Burger King. Outside of work Adam loves tech, memes, and cold water swimming.

Ranj Begley is the Managing Director of Readly UK, the ground-breaking, all-you-can-read digital magazine service, and Chief Content Officer for the whole of the international Readly operation which has a consumer footprint across 50 territories worldwide. Begley built the UK company from the bottom up, brick by brick, from its launch in 2014 to its current market-leading and award-winning position in 2020.

Prior to founding Readly UK, Begley held a number of senior management positions in marketing and business development roles in publishing and fulfilment companies including Dovetail, Highbury House, CDS Global and UBM plc. About READLY Originating from Sweden, Readly is a digital subscription service providing consumers with unlimited access to nearly 5,000 national and international magazines for £7.99 per month.

Readly is today one of the fastest growing companies in Europe. In collaboration with around 800 publishers worldwide, Readly is digitising the magazine industry, bringing the magic of magazines into the future. During 2019, Readly’s subscribers read a total of 83m issues.

As the Product Design Lead at BBC Maestro, I create innovative and accessible digital learning experiences for millions of users who want to learn from the world's best talents. Whether it's learning Comedy from Billy Connolly, Music Production from Mark Ronson or Graphic Design from Paula Scher, I aim to deliver a seamless experience across multiple platforms to solve real problems and make a positive impact on our customers future.

My past experience includes leading the Virtual Shopping design efforts at Klarna, a global leader in online payments. The Virtual Shopping platform connects online shoppers with in-store product experts via text, chat, and video. Our goal was to make eCommerce more interactive, personal and enjoyable for customers, while driving sales and increasing average order value for the likes of Burberry, Levis, Size? and over 200+ of the worlds best brands.

Joy has 9+ years’ experience in using analytics to help brands make more effective decisions. She has delivered econometrics projects for some of the UKs largest brands incl. Yorkshire Tea, UKTV, Little Moons, NOW, Sky, DFS & IKEA. Joy specialises in taking complex business problems and making the solutions understandable for stakeholders at all levels with a clear plan for what to do next. She loves that her role combines working with lots of different people and using maths to solve real world problems every day.

Alice has 7 years of experience in Influencer Marketing and co-founded Pepper in 2019, a creator-first, social agency. Alice has leveraged influencer marketing as one of the most efficient spaces to drive performance, retention and awareness for countless brands, including The Financial Times, The Guardian, Future Publishing, New Scientist magazine, The Telegraph and many more. In 2021, she was recognised on the Forbes 30 Under 30 list, and seen Pepper’s work win numerous industry awards, such as Best Influencer Campaign at the Performance Marketing Awards for the FT in 2023.

Mia has worked for many highly established businesses across the advertising, media and fashion landscape. Most recently developing and building the commercial arm of Sir Steve McQueen’s production company Lammas Park, and historically has worked at Ridley Scott Creative Group, MullenLowe and iris Worldwide.

A creative, strategic hybrid, Mia lends her skills to develop and nurture teams and talent to create award-winning work. Mia’s passion lies in collaboration; working on projects with agencies, and direct-to-brand to create boundary-breaking and nuanced films across all branded platforms including commercials, socials, brand-funded entertainment, and beyond.

Mia is a strong advocate for change and continues to champion marginalised and underrepresented voices working with a number of initiatives such as Common People, the Shiny Awards, Brixton Finishing School and ELAM.

Frankie is a family and lifestyle influencer known for her relatable, engaging and high-quality family-focused content. Frankie lives a busy social and family life, with much of her varied social content focusing on her day-to-day life as a mum of three.

Frankie has partnered with some huge brands in the past few months and her excellent content creation skills, combined with her relatable content, make her a great partner for your brand.

Eleanor Krivicic is a highly experienced legal professional with over 20 years of expertise in corporate law, technology, and international business. Based in London, she is currently the Assistant General Counsel, International at Shutterstock, where she helps guide the company through complex global legal issues, ensuring compliance and supporting business growth.

Throughout her career, Eleanor has held key roles, including General Counsel at Ticketmaster - Seatwave, Match.com, and udate.com. In these positions, she helped build strong legal frameworks for innovative platforms, tackling issues like e-commerce, data privacy, and software licensing. Earlier in her career, she gained valuable experience in securities regulation, employment law, and joint ventures as an Associate at Hale and Dorr LLP. Eleanor holds a Bachelor of Arts in Political Science and Italian Studies, as well as a Doctor of Jurisprudence, both from Boston University. Her academic background and extensive experience make her a trusted advisor in the digital and tech industries.

As a public speaker, Eleanor often shares her insights on topics like data privacy, e-commerce, and the legal challenges of the digital world. She has a natural ability to break down complex legal ideas into practical advice, making her a respected voice in the legal and tech communities.

Elliot is the Chief Operating Officer of Wanderlust, the UK’s longest running and leading travel magazine, which has a focus on off-the-beaten-track, unique destinations and experiences. Having joined Wanderlust in 2021, Elliot has overseen the rapid transformation of the publication. Elliot previously held senior roles in B2B tech media at Forbes, London Tech Week and AI Business.

Alistair is the Operations & Development Director at ESco, a leading subscriptions and data bureau looking after some of the biggest brands for media and membership organisations. Having started his career with a large publisher in 2001, Alistair joined ESco in 2005 and is deeply committed to customer success, collaborating closely with ESco’s technical and client services teams and ensuring that their solutions continue to drive growth both now and in the future.

Charlotte Parker leads Client Success for Aptitude Software's global portfolio of publishing and media clients. Charlotte has spent the last 12 months developing and rolling out a new client success programme for Aptitude, aimed at combining exceptional service, industry specialism and powerful technology solutions to drive value at every stage of the customer journey. She currently works across all of the company's enterprise clients, including The Irish Times, Channel 4 and NBC Universal's Hayu streaming service, acting as the lead on customer experience and subscriptions.

Charlotte began her career in the publishing sector with a temp role, manning the phones in the Air Business Subscriptions customer call centre during Christmas campaign period. It was there that her fascination with customer experience and it's roll in the wider subscription journey began. Charlotte has since held posts as a subscription's consultant for a Singaporean publishing agency and later in subs marketing for William Reed.

Kit Chilvers is the founder and CEO of Pubity Group, a leading social media and digital content company that has revolutionized the way audiences engage with online content. Starting Pubity at just 15 years old, Kit turned a passion for viral content into a thriving business that now operates some of the most influential social media pages, with a combined following of over 100 million.

Under Kit's leadership, Pubity Group has grown into a powerhouse in the digital world, curating engaging content across topics like sports, lifestyle, entertainment, and culture. Known for its authentic and relatable tone, the brand has forged strong connections with its audience and partnered with some of the world's top companies for innovative campaigns.

Kit's entrepreneurial journey highlights his creativity, vision, and understanding of social media trends. His success has made him a sought-after speaker on topics like content creation, audience engagement, and building a brand in the ever-changing digital landscape. Kit’s story is a testament to the power of creativity and perseverance in the modern business world.

Jemma Foster is a multi-disciplinary artist, writer, creative director, and curator exploring the connections between art, nature, and emerging technologies. She is the founder of Mama Xanadu, an experimental botanical studio, and the creator of Wild Alchemy Lab, a transmedia lab and curatorial agency that investigates interspecies communication and more-than-human intelligence.

Jemma also co-founded Semantica, an award-winning XR creative studio and research lab. As a researcher of plant science and practitioner of vibrational medicine, Jemma advocates for the rights of plants as sentient beings. She collaborates with leaders and organizations as a creative transformational coach, using imagination and sense-making to inspire systems change rooted in regenerative practices.

Jemma is the author of Sacred Geometry (2020), Wild Alchemy Lab: An Astro-Botanical Remedy Deck (2023), and the upcoming Wild Alchemy: An Astro-Botanical Guide to the Magic, Myth, and Medicine of Plants (2024).

Tony Lewis is an accomplished marketing leader with over 15 years of experience in driving significant revenue growth through innovative strategies. As the Chief Commercial Officer (CCO) for CAMRA, he combines expertise in retention, acquisition, and direct and digital marketing with a deep understanding of the charity, travel, leisure, and membership sectors.

Tony is a strong communicator and energetic leader who excels at building collaborative relationships across all levels, from staff teams to board executives. His career includes serving on the DMA Data Council and leading large-scale projects, including managing multi-million-pound budgets and developing successful multi-channel marketing plans. With a proven track record in delivering customer engagement strategies, creating new market propositions, and spearheading marketing operations in multi-product environments, Tony has established himself as a key driver of growth and innovation. His ability to negotiate at all levels, deliver impactful presentations, and mentor teams makes him a respected leader in the marketing field.

Tony’s specialties include developing brand identity, strategic planning, CRM strategies, marketing procurement, and fostering accountability through well-defined processes. His passion for motivating teams and delivering results continues to shape CAMRA’s success in the competitive membership and advocacy space.

Paul Sagoo OBE is an influential entrepreneur and philanthropist, leading The Lemon Group, which encompasses Refine Events, the Photography Awards, and the prestigious Asian Awards. His strategic vision also extends to the British Science Awards, marking significant contributions to the celebration of scientific and creative achievements. Additionally, his role at Media Hive has reshaped ethnic PR and media strategies across these domains. Paul's philanthropic initiatives have successfully raised over £3.5 million for charity, earning him an OBE for his dedication to excellence in charity, diversity and inclusion. His work not only elevates industry standards but also inspires community engagement and development.

Spencer Fox is Global Business Lead at Cannes Lions Advisory, an arm of Cannes Lions -- the internationally recognized authority when it comes to brand, marketing, and creative excellence. Non-marketers sometimes underestimate the value of brand & creative excellence while marketers sometimes underestimate the power of a strong business case in securing the support of CEOs, CFOs, and boards.

Lions needs no introduction to many of us, but they've been an internationally renowned leader for 70+ years when it comes to brand, marketing, and creative excellence. Spencer provides helpful insights and recommendations for & from the world's leading brands based on Lions research: Marketing Challenges - What the global marketing industry thinks about the challenges it faces, and what needs to be done about them.

Sarah Marshall leads 5 central audience strategy teams at Condé Nast: content & commerce SEO, technical SEO, social strategy, newsletter strategy and audio growth strategy.

These teams support the brand audience development teams, colocated with the content teams of Vogue, GQ, The New Yorker, Architectural Digest, Vanity Fair, WIRED, Traveler, Bon Appetit, Epicurious, La Cucina Italiana, Glamour, Allure, Teen Vogue, SELF, Pitchfork, Ars Technica, Tatler, House & Garden and World of Interiors.

Condé Nast's global audience development team spans all 10 O&O markets (US, UK, France, Italy, Spain, Germany, Mexico & Latin America, India, Taiwan and Japan). Prior to taking a central channel strategy role in November 2022, Sarah led the Vogue global audience development team. All 10 out of 10 Vogue’s grew in readership in 2022, and Vogue's audience more than doubled in 5 years.

Prior to joining what was then Condé Nast International in April 2017, Sarah was the London-based audience development editor for The Wall Street Journal.

Owen is an IP and data protection specialist with particular interest in trade mark and copyright, and considerable experience in both contentious and advisory contexts. His sector interests include publishing, retail and tech businesses, as well as having numerous clients in entertainment (film and music), sport and education.

Owen joined Farrer & Co from a media and telecoms background, having already gained wide experience in contentious, procedural and regulatory matters, with a diet of privacy, IP advisory and commercial contract work in the publishing, film, music, technology and sports sectors.

His practice now focuses on data protection and IP rights, but he has in-depth expertise in a wide cross-section of relevant disciplines: compliance and regulatory work; contentious and procedural matters; policy and contract drafting; direct marketing; data subject rights; cyber security; confidentiality, and information sharing. This puts his expert knowledge in high demand across the firm and has resulted in him gaining a strong reputation in a number of sectors.

He advises businesses and media, sports, cultural and educational organisations who have rights they wish to protect or exploit – including content, trademarks, media rights and databases. He also advises on compliance with data protection law, assisting organisations in dealing with people seeking to exercise data protection rights against them.

Owen's knowledge and engaging manner sees him much in demand at speaking events and industry conferences. Before law, he made his living in the performing arts (music and TV) and as a writer, and so he enjoys keeping an interest in pre-publication, work, film, broadcasting and music through Farrers diverse range of clients.

My career spans three decades at the intersection of journalism and technology. I have reported from conflict zones, led global newsrooms, and advised News Corp, CNN, and Microsoft, among others.

In the early 2000s, I moved into tech, working in search and early AI, which led me to found Oovvuu, which uses AI to match videos and articles.

Last year, I launched the Future Media newsletter, to focus on the collision of Big Media and Big Tech, AI, future business models for media, and the global antitrust movement.

Duncan Clark is Canva's Europe Lead, an online visual communication and collaboration platform. He joined Canva as the co-founder of Flourish, a data storytelling platform that became part of the Canva family in 2022. Before venturing in the tech industry, he was a data journalist at The Guardian, specialising in climate change, data visualisation, and interactive storytelling. He co-authored “The Burning Question”, a fascinating data-driven analysis of climate change.