Metrics that matter in a multi-channel media ecosystem
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Product
G Growth
Rev Revenue
Edi Editorial
B2B B2B
Con Consumer
Dat Data
Strat Strategy
Media companies track countless metrics—engagement, conversion, retention—but which truly indicate success?
This session cuts through the noise to help publishers identify and prioritise the data that drives sustainable audience and revenue growth. Learn how to move beyond vanity metrics and focus on what really moves the needle.
What you will takeaway from this session:
We’ll explore how to define a North Star Metric that aligns with business goals, connect insights across platforms, and apply effective measurement frameworks in today’s fragmented media landscape.
Speaker