Sorcha Ince is a strategic planning manager at MGOMD working on campaigns supporting UK Government clients. She comes from a planning background in both brand and performance media across FMCG and financial sector clients.

She is passionate about story-telling and creativity, and tries to bring that to every brainstorm, every piece of client work and every Teams chat. She also loves all things behavioural and audience insight and would happily create pen portraits and “days in the life of” day in, day out.