Seema has over two decades of media research experience encompassing both qualitative and quantitative methodologies. Having worked in publishing for the majority of her career she has specialised in working with commercial, marketing, subscription and editorial teams.

Seema has a passion for building bespoke research functions within organisations focusing on commercial outputs, an area that is constantly evolving.

Currently, at The Economist, she leads the consumer research team focusing on growth, retention and product development. Previously she led research teams at Future Plc and Dennis Publishing.