Paul Doyle has over 20 years of experience in the media industry, specialising in video production and content strategy. At Immediate Media, Paul oversees the strategic direction of video output, managing content creation, production, engagement, distribution, and monetization for platform brands. Immediate’s portfolio includes Good Food, Radio Times, and BBC Gardeners’ World. Previously at TikTok, he led content strategy and development, localising content for the UK and four main European markets. Prior to this, Paul was a Producer and Director at media companies including the BBC, Sky, and RTÉ and ITV working across News, Current Affairs, Sport and Light Entertainment while also launching various formats for broadcast and digital platforms including? Paul has also worked specifically around digital misinformation and promoting digital content integrity through strategic initiatives with international media companies, tech firms, NGOs, and non for profits.