Bruce formerly ran Twitter's business in Europe, Middle East & Africa responsible for the development of Twitter in three continents. He is now a writer/consultant on better working published in Harvard Business Review, Wall Street Journal, Washington Post, Wired, The Guardian, The Daily Telegraph and more.

He runs the top business podcast, Eat Sleep Work Repeat. His first book - about improving work & work culture - was a Sunday Times #1 bestseller (it has been translated into 14 languages). His 2nd book Fortitude was described as the ‘best business book of the year’ by the Financial Times.