Alice has 7 years of experience in Influencer Marketing and co-founded Pepper in 2019, a creator-first, social agency.

Alice has leveraged influencer marketing as one of the most efficient spaces to drive performance, retention and awareness for countless brands, including The Financial Times, The Guardian, Future Publishing, New Scientist magazine, The Telegraph and many more. In 2021, she was recognised on the Forbes 30 Under 30 list, and seen Pepper’s work win numerous industry awards, such as Best Influencer Campaign at the Performance Marketing Awards for the FT in 2023.