Using your content to build and retain your audience
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Audience Stage
Comun Community
Subs Subscriptions
Edi Editorial
Con Consumer
With a focus on converting unknown visitors into known customers, this session will hear from publishers who are using innovative content strategies to expand their owned audiences to drive revenue growth.
What you will takeaway from this session:
We'll explore why audience insights are so essential for audience and marketing planning, and discuss the challenges of growing new audiences versus doubling down on core audiences. Additionally, we'll explore what digital platforms are working best, and reveal the key to successful nurture journeys.
Speakers