The metrics that matter and how to measure them
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Product Stage
Strat Strategy
Comm Commercial
Dat Data
Con Consumer
Measurement helps us understand performance as well as providing insights to set strategic directions. What are the metrics that matter when understanding your audience's engagement with your products and throughout your marketing funnel?
What you will takeaway from this session:
Many organisations are juggling data overload in some areas with a lack of valid, quantitative information in others. How do we create the right process and tell stories from our data to drive meaningful discussions? How can we move from a conversion marketing focus to a full funnel approach? How can we use product insights for improvement? Our speakers will talk about the key metrics that allow them to evaluate success and share insights on customers and conversion.
Speakers