Why are systems to manage subscribers and advertisers so complicated? And why is it so difficult to connect the two?

CRM software has been around 25 years, but publishers are still struggling to unlock the value and productivity gains that other industries are benefiting from.

The contributing factors include:

• People, rather than process improvements, are thrown at the problems

• An ongoing lack of CRM specialists in publishing

• Software vendors who overpromise and underdeliver (and charge the earth at renewal)

Join this session to diagnose why publishers are different, how CRM issues occur, and what can be done to ensure these systems can be set up for success.

Attendees will learn from their peers, knowing they are not alone, and that there is a clear path to data nirvana