Recession-proof ways to deliver more value to your audience (and advertisers)
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Presentation
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Cost-conscious times mean audiences and advertisers alike are scrutinising every penny they spend, challenging publishers to demonstrate even more value. In this session, experts from Financial Times, HELLO! and New Scientist share tips designed to boost engagement and secure hard-won revenues. Our panel explore unbundling and giveaways, reveal the secrets to supercharging newsletters and elevating events, and explain the value benefits of adopting a content-creation strategy powered by kindness.
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Speakers