April 29, 2021 Tobacco Dock, E1W
Peter Gray
Peter Gray
VP of Optimisation
Wall Street Journal, Dow Jones

Peter Gray is a digital experimentation fanatic. He runs the product optimisation team at Dow Jones, the holding company for The Wall Street Journal, Barron’s, Marketwatch, and Factiva. His team is responsible for testing new digital experiences across all of Dow Jones’ properties in collaboration with product owners and marketers, unlocking exponential gains hiding in plain sight and baking a real-time customer feedback loop into product roadmaps. His team’s work has lifted WSJ.com’s subscription conversion rate by 64%. 

My Sessions
Recurring Value: The WSJ Perspective