As Creative Editorial Director at Bauer Media in the UK, Lucie leads a 50+ strong creative and production team, responsible for using audience insight and instinct to drive client solutions across Bauer Media’s leading brands. Having held this role since September 2016, Lucie has driven market-beating and award-winning campaigns and commercial partnerships, encompassing video production, stunts, events, product launches and brand extensions. In addition to her main role, Lucie is a journalist, radio host, panel moderator and TV presenter, with slots on ITV’s This Morning, E! and 4music. She is also spearheading Bauer Media’s mental health campaign ‘Where’s Your Head At?’, in partnership with Mental Health First Aid England.
Lucie’s journey with Bauer Media has spanned 13 years; prior to her current role she was Editor-in-Chief at heat magazine for 5 years and was Editor for 2 years before that. Before joining Bauer Media, she was a freelance journalist writing for publications such as The Guardian, The Sun, The Telegraph and was Associate Editor at EMAP.