Jim Bilton is the Managing Director of media consultancy, Wessenden Marketing, and specialist research agency, Brandlab. Wessenden publishes a range of reports, including the mediafutures benchmarking project and the audience newsletter, wessendenbriefing.

Before setting up Wessenden Marketing in 1992, Jim worked in a variety of roles in the media industry, covering sales, marketing, business planning, retail distribution & logistics, direct marketing, market research and general management.

Wessenden’s clients include major companies within the media, logistics, retailing, direct marketing and merchant banking sectors in the UK, Europe, Australia and USA.

He has sat on various committees of the PPA and has written for a number of publications including the Financial Times, The Guardian, Campaign, Media Week, Admap, Retail Newsagent, InPublishing, Marketing Week, World Press Journal, as well as being interviewed on radio and TV.