Abi is a Senior Direct Marketing professional with extensive experience in magazine subscriptions, direct and digital marketing alongside overall brand strategy and planning.

She pioneered the award-winning print and digital bundling strategy for current affairs brand The Week; successfully launched Dennis into the digital app subscriptions market; established new children’s title The Week Junior to be the fastest growing children’s magazine of its time; and devised a ground-breaking customer retention plan and delivery, all whilst continuously growing Dennis’ subscriptions business across its whole portfolio.

Abi is passionate about customer-centric, data-focused and digital marketing and inspiring creativity and innovation.