Lucy Kueng is an advisor, professor and expert on strategy, innovation and leadership who focuses on successful responses to the challenges of digitalization. Co-located in London and Zurich, she is Senior Research Fellow at the Reuters Institute, Oxford University, Board Member of the NZZ Media Group and keynotes frequently at international conferences. She is the author of numerous books and cases including Going Digital, Innovators in Digital News, Strategic Management in the Media (winner of the AEMJM Media Management Book Award), Inside the BBC and CNN – Managing Media Organizations, and When Innovation Fails to Disrupt, the Case of BBC News Online.