Inspiration To Immediacy: Leveraging The Intention Economy For Print
2019-05-09T12:30:00 2019-05-09T12:30:00 - 2019-05-09T12:50:00
How can printed magazines better engage their readers? And how can they trigger greater commitment from them? Digital platform Ownable share their groundbreaking pilots with TI Media, The Herald and Archant, uncovering insights into reader engagement and buying behaviour for the first time - and paving the way for new revenue streams for printed magazines.