Farrah Storr was appointed Editor of Cosmopolitan in July 2015 tasked with revolutionising the brand for young millennial women. After executing her vision, sales of Cosmopolitan increased by 59% year-on-year and the magazine swiftly went back to being the best-selling women’s glossy in the UK – a title it had not held for 15 years.
Cosmopolitan engages women in every aspect of their lives via multiple platforms, including digital platforms like Snapchat Discover and large-scale consumer events such as Self Made Summit.
In 2017 Farrah was named as one of only 36 BAME leaders in the UK. Of the 1,049 most powerful people in Britain, just 36 are from ethnic minorities – and Farrah is one of only seven women. In 2018, Farrah was named ‘Editor of the Year’ (Consumer Media) at the PPA Awards and the BSME Awards (Men’s and Women’s).
Previously, Farrah was the launch Editor of Women’s Health magazine. Under her direction Women’s Health became the most successful women’s magazine launch of the decade.