Attention Please!: Why Magazine Media Is A Winning Formula For Advertisers Right Now
2019-05-09T10:05:00 2019-05-09T10:05:00 - 2019-05-09T10:35:00
The fight for consumer attention has turned into a battle ground, with ad blocking on the rise and skipping ad breaks ever more prevalent. As advertisers find it increasingly hard to speak to their target audience, one channel continues to hold the trust and attention of consumers. Sue Todd, CEO of Magnetic, takes a look at why magazine brands are uniting behind the unique commercial opportunity of quality attention.