Dan is CMO of Workbooks, a leading CRM vendor with specialism in supporting mid-sized publishers. With twenty years of B2B marketing experience, he’s consistently challenged industry norms and led award-winning teams across a variety of sectors and segments, including Scoro, Automation Anywhere and KPMG Small Business Accounting.

Most recently, his Workbooks team won Marketing Week's Best Marketing Campaign of 2024, for its compelling and controversial 'No-Bullsh*t CRM' positioning and activation.