Mel is PPA's Head of Digital and a consultant working with media and creative organisations leading digital and product transformation. She is a product and technology leader with creative DNA launching digital products across converging worlds - storytelling and commerce.

In her previous role, she was VP Consumer Product at Condé Nast. She led the digital portfolio across 9 brands x 11 markets and was responsible for launching e-Commerce Platform - Retail Media, Storefront, and Affiliate. In her role, she reimagined the Met Gala and Vogue World as a digital livestream experiences, launched Vogue’s new Storefront, Architectural Digest Designer Directory, and Condé Nast Travelers’ website and booking platform.