Jenna Abbott is the Operations Director at Shard Financial Media, leading company and event operations across events, marketing, data, digital, community, content, and membership teams. She drives the success of a diverse portfolio of face-to-face events, roundtables, and digital forums. As a key member of Shard's leadership team and board, Jenna has played a pivotal role in the evolution of Credit Strategy. She launched initiatives like Premium Membership, helping transform the business from a traditional subscription model to a customer-centric premium membership offering. She was also instrumental in the launch of the Women & Diversity in Credit Conference and Awards, and the award-winning Credit Week, which earned PPA Independent Award for Event of the Year and Relaunch of the Year. A passionate advocate for diversity and inclusion, Jenna founded the Women & Diversity in Credit Steering Committee and created a mentoring programme for underrepresented talent in financial services. She also serves on the PPA Event Professionals Group, championing innovation and excellence in the industry.