Isabel joined New Scientist in 2023 as the Social Media Manager and has led the growth of audiences across X, Facebook, Instagram, and TikTok.

The team has found a voice which is both authentic to each platform and to New Scientist. In a time of information overload, especially on social media, Isabel brings people science and health news they can trust. Her recent focus has been on expanding New Scientist’s Instagram presence, which reached 1 million followers in February. Using a two-part strategy, she has driven remarkable growth over the past six months, boosting subscription sales via Instagram by 109%.