Fair futures: ethical AI, publisher revenue & the future of search

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The Big Picture

As generative AI reshapes how information is discovered and delivered, what does a fair digital future look like for publishers, platforms, and users alike?

Annelies Jansen, Chief Business Officer of ProRata.ai explores the principles behind gist.ai, an ethical search engine that ensures independent attribution and fair compensation for all content creators.

We'll unpack how Gist distributed through a partner network is redefining the economics of AI-generated answers - offering a sustainable model where publishers earn their rightful share wherever their content powers AI answers, and unveiling a revolutionary AI ad network designed for this new era, to pay for it all.

Speakers
Chief Business Officer,
ProRata.AI
Chief Executive Officer,
Hearst UK