Unlocking billions: how publishers can drive growth through inclusive audience engagement

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Content
Comm Commercial Div Diversity G Growth Rev Revenue Peop People Lead Leadership Comun Community Strat Strategy

Rolling back DEI isn’t just short-sighted — it’s costing businesses billions. The UK’s Black, Asian, and Multi-Ethnic consumers hold £4.5 billion in disposable income, yet outdated publisher strategies leave significant growth untapped.

This session delivers data-backed insights on the financial impact of neglecting diverse audiences, proven strategies for audience expansion, and real-world success stories like Cosmopolitan UK's Black Beauty Hub.


What you will takeaway from this session:

Featuring exclusive findings from the Black Pound Report, we’ll move beyond theory to show how inclusive strategies drive engagement, ad revenue, and subscriptions—future-proofing brands for long-term success.

Speakers
Beauty Director,
Cosmopolitan UK
Market Strategist, Business Leader & Founder,
Backlight & The Black Pound Report