What strategies and tactics will help you know, grow and connect with your audiences this year? From unbundling existing products and tapping into the latest consumer trends to building impactful communities, we look at how the solutions may be closer than you think.
- How to harness the power of community to build loyalty and enrich content (and why focusing on your specialist subject isn’t always the answer)
- New ways to deliver value in a recession and be more valuable than ever to both audiences and advertisers
- Unlock the secret to meaningful subscriber relationships and ensure your audience never wants to leave
- Moving ‘beyond storytelling’. How to diversify into new product areas, such as education and training, to drive revenue and audience engagement
Who is this for?
Marketers, Subscription teams, SEO specialists, audience growth strategists, membership managers, publishers
Cost-conscious times mean audiences and advertisers alike are scrutinising every penny they spend, challenging publishers to demonstrate even more value. In this session, experts from Financial Times, HELLO! and New Scientist share tips designed to boost engagement and secure hard-won revenues. Our panel explore unbundling and giveaways, reveal the secrets to supercharging newsletters and elevating events, and explain the value benefits of adopting a content-creation strategy powered by kindness.
Click here to download Ed's slides
A lot can be learned from influencers and influencer marketing when it comes to striking up meaningful conversations with specialist communities. But as publishers, how can we take the best tactics from personal branding and translate them into the language of audience growth and brand awareness? We ask a panel of influencers and marketing experts to share the secrets of their success for achieving deep engagement while looking at the positive impact – and potential pitfalls – of aligning individuals with media brands.
In today’s fast-paced world, hitting your commercial and content goals means being more relevant, interesting and essential than ever. But how do you create that deeper audience connection? In this session, audience experts from business and consumer brands share their community-building strategies, exploring how to turn audiences into advocates (and getting them to pay for the privilege), while explaining why, in the race for attention, you’ve got to be in it to win it.
When it comes to your subscription strategy, where’s your brand at? Are you making friends or taking hostages? Is your head easily turned by short-term sales or are you looking for lifetime value? We bring together two subscriptions specialists and a Sex Education script consultant to explore the role of human psychology in effective marketing messages and look at what it takes to create meaningful, enduring relationships with your audience.
On average 37.2 million people access online magazines in the UK each month, with visitors spending 8.4 million hours reading, watching, and sharing content. How can we harness the power of this data and the passion areas magazine media represent, to achieve audience and revenue growth? Join James Torr and Amanda Wigginton as they use Ipsos iris, the only UKOM endorsed audience measurement tool, to showcase the value of magazine media and the specialist communities they reach to deliver impact across your entire business: helping you prove the value of your audience, develop content and distribution strategies and identify advertising and marketing opportunities.
Click here to download the slides
From demand gen to content-driven commercial strategies such as training and education, brands are increasingly looking at ways to go beyond storytelling to leverage their audiences and data, and drive their businesses forward in a sustainable way. In this session, senior executives from Foundry and Advertising Week share their revenue diversification journeys, offering practical takeaways for those looking to pivot into profitable new territory.
