Peters’ passion for wildlife and conservation led him into the world of media through Creature & Co, publishers of National Geographic Kids magazine for the UK, Ireland, Australia and New Zealand. For the last 15 years Peter has developed the National Geographic Kids brand launching in new territories and expanding into digital and social to make Nat Geo Kids magazines the biggest selling monthly children’s titles in their markets. Educating people about the worlds social and environmental issues is his expertise and passion and he led Creature to become a mission based business with sustainability at its core.