Katrina Broster is an accomplished media and publishing industry professional with a rich career spanning several prestigious publications including The Telegraph, The Independent, Future PLC, and most recently The FT. With a profound passion for subscriptions, Katrina's experience encompasses the full spectrum of performance marketing channels across owned, earned, and paid-for platforms. She is renowned for her audience-centric and content-led acquisition strategies that consistently deliver outstanding results. Katrina's expertise also extends to marketing performance, where she specializes in leveraging evolving marketing technologies and data management practices to enhance overall marketing effectiveness and impact. Notably, she has played a pivotal role in spearheading digital transformations in preparation for a post-cookie world