Gaming has been siloed in its own industry for over a decade, ultimately exploding into a multi-billion pound market. But now, gaming strategy is creeping into how we view and produce content. With the advent of Web3 on the horizon, Mark McCafferty, Executive Creative Director at Hearst UK, and Jane Kelly, HearstX Creative Lead, will explore how publishers can leverage the learnings of the gaming industry to make deeper, more meaningful connections to loyal audiences, offer guidance on ways to future-proof publishing brands to ensure we stay ahead of the curve, and shed light on how to successfully move narrative for consumers and advertisers in the world of gameplay.

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