
Unlocking the power of data: Driving business impact
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Presentation
AUDIENCE
On average 37.2 million people access online magazines in the UK each month, with visitors spending 8.4 million hours reading, watching, and sharing content. How can we harness the power of this data and the passion areas magazine media represent, to achieve audience and revenue growth? Join James Torr and Amanda Wigginton as they use Ipsos iris, the only UKOM endorsed audience measurement tool, to showcase the value of magazine media and the specialist communities they reach to deliver impact across your entire business: helping you prove the value of your audience, develop content and distribution strategies and identify advertising and marketing opportunities.
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