Generative AI is evolving at lightning speed. As well as capturing the imaginations of audiences, these emerging technologies are increasingly being used by brands, newsrooms and creative teams to drive real performance. In this session, Chris Loy, Director of AI Services at Shutterstock reflects on generative AI’s influence on visual communication today, consider what the future might hold, and explore best-in-class AI tools for streamlining the creative process, from ideation to image captioning.

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