What if journalism was only created by technology? How does a chatbot feel, empathise and creative narratives in a world of ones and zeros? Technology has disrupted every part of our industry, but we have yet to fully embrace its capabilities or understand its meaning and impact on social constructs. Mel McVeigh, Global Product Director at Conde Nast explores new ways of thinking about storytelling from a creative yet product-led mindset, how data is not the only solution, the importance of using intuition, and why AI will never replace the role of creativity and human expression.

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