
19 May 2022
Tobacco Dock, E1W 2SF

Mark McCafferty
Executive Creative Director
Hearst UK
Mark leads our UK and Global creative and experiential divisions at Hearst – Hearst Connect and Hearst X. Hearst Connect is our creative solutions department who are responsible for driving a connection for advertisers across our 21 brands and across our raft of innovative product solutions. Hearst X is our experiential division – focusing on delivering immersive physical and digital experiences for advertisers harnessing the power of Hearst brands. Before joining Hearst in 2019 – Mark was the Creative Strategy Director at Mail Metro Media for 4 years where he was responsible for driving creative solutions revenue as well as managing the Partnerships team.
My Sessions
Emotional connection: Lessons from the Positivity Project
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Presentation
AUDIENCE