The Personalisation Journey: The Role Of Email


Presentation REVENUES

Laura Jenner, Product Director at Immediate Media, and Matt Nash, CRM Digital Marketing Manager, discuss how email has played a key role in personalisation discovery projects across two primary brands: Radio Times and Matt and Laura will share insight and learnings from their journey so far: how they have utilised email, website behaviour, preferences and other data to better understand their subscribers and deliver personalised experiences that truly add value, across all stages of the lifecycle.


Head of Customer Success
Upland Adestra
Product Director
Immediate Media
CRM Digital Marketing Manager
Immediate Media