The Personalisation Journey: The Role Of Email


Presentation REVENUES

Laura Jenner, Product Director at Immediate Media, and Matt Nash, CRM Digital Marketing Manager, discuss how email has played a key role in personalisation discovery projects across two primary brands: Radio Times and Matt and Laura will share insight and learnings from their journey so far: how they have utilised email, website behaviour, preferences and other data to better understand their subscribers and deliver personalised experiences that truly add value, across all stages of the lifecycle.